Esteban Suarez

Founder, Product Manager, Growth Lead & UX Lead

Duke University 2020 | B.S. in Biology & Chemistry | Varsity Track

Summary

Startup founder with 5 years experience developing and launching mobile products.  Experienced in product design, management, and development, with expertise in creating dynamic product roadmaps, prototypes, and marketing content. Proficient in managing teams, implementing operational processes, executing growth strategies, and spearheading go-to-market.

Professional Experience

Clair Music Founder & CEO

US & UK | 2020-2024

• Spearheaded the launch of ClairMusic.com, a music practice platform, reaching over 32,000 musicians worldwide within the first year, with a 9/10 CSAT score.
• Developed and executed a comprehensive product roadmap, leading to a 30% increase in app downloads and a 20% boost in monthly active users.
• Directed a talented software development team to deliver high-quality React Native + AWS apps, ensuring seamless functionality and user experience.
• Designed and developed the website for Clair Music using Webflow and JS.
• Conducted UXR research on music teachers and studio owners to increase DAUs by 18% and practice time by 13.5% in our first quarter.
• Developed a go-to-market strategy for small music studios and individual music teachers with tiered pricing options and referral incentives.
• Championed growth and demand generation marketing programs, culminating in a highly successful product launch.
• Designed and launched a lead generation campaign targeting music schools and studios through YouTube ads, reaching 60,000 users, and capturing 5,847 leads. 
• Established an ambassador program for studio owners with content to help onboard businesses onto Clair Music. The program resulted in a 15% increase in user referrals and a 20% uptick in demo bookings, driving user acquisition and retention.

Soapbox Chief Content Officer

United Kingdom | 2021-2023

• Elevated Soapbox's online presence, increasing YouTube subscribers by 32% monthly through strategic content creation and audience engagement initiatives.

• Led a dynamic team of content creators, producing compelling videos and tutorials that resonated with audiences, resulting in a 40% increase in video views and interactions.
• Implemented effective content scheduling and communication processes, ensuring timely delivery of high-quality content and brand consistency.
• Leveraged advanced video editing tools, such as Premiere Pro and After Effects, to produce visually stunning and impactful content, driving user engagement and brand loyalty.

Freelancing - Design & Marketing & Web Development

2019-2024

• Delivered bespoke website solutions for diverse clients, garnering positive feedback for intuitive design and seamless functionality.
• Implemented strategic marketing campaigns and video content, resulting in a 50% increase in website traffic and a 25% improvement in CTA conversion rates.
• Crafted compelling marketing materials and video trailers, driving user engagement and brand awareness for various clients across different industries.

Public Portfolio

ClairMusic Website: ClairMusic

App Trailer Video: ClairMusic App Trailer

Clair Music App: AppStore

Rilla Website: Rilla Voice

Key Skills and Attributes

• Strategic planning and execution of SMB go-to-market for tech products.
• Proficient in digital marketing, driving top-line revenue growth through targeted campaigns.
• Experienced in managing multi-industry portfolios for SMB customers.
• Skilled in collaborating with cross-functional teams to deliver creative solutions.
• Proven success in developing and implementing operational processes for improved communication and execution.
• Strong decision-maker with excellent communication skills and coachability.